When the World Cup kicked off last week, FIFA introduced hydration breaks, a mandated 3-minute window for players to rest. Many networks are utilizing this pause in the match as a new advertising window.

Fox's World Cup commercial shows a Broncos/USMNT fan replacing a John Elway bobblehead with a Weston McKennie bobblehead.

As World Cup fever takes hold, commercials become more patriotic, the U.S. national team jerseys suddenly appear on the backs of influencers, and a few outlets inevitably dust off the “monthlong Super Bowl” take.

FIFA introduced hydration breaks for the 2026 World Cup, drawing criticism from players and fans as some broadcasters cut to commercials.

Fox Sports is refusing to cave to fan pressure over mid-half commercials and has instead continued airing the unpopular ads as teams go through hydration breaks.

The estranged son of David Beckham and Victoria Beckham acknowledged the fact that he's not attending World Cup festivities with his father in a new promo.