Business leaders and marketing professionals know that a company’s most valuable asset is its customers. In fact, data analytics and data-driven customer insights are the competitive differentiators ...

It may feel like the newest AI solutions are already applied everywhere, but that’s not the case -- yet. Despite the media and industry discussion in 2023 about the potential applications of AI and ...

Today’s current business climate is one of unprecedented change and a seemingly endless need for adaptation. The organizations which are charging forward and thriving—and the ones who will continue to ...

Do you know how to leverage the power of data to improve the customer experience in your fast-casual restaurant? Diners love fast-casual restaurants, as they combine the convenience and speed of a ...

Customer experience strategies increasingly rely on predictive analytics and machine learning. However, predictive models often highlight correlations rather than true drivers of behavior. For ...

In recent years, marketers had a singular overall objective in their strategy planning: to gain enough data to better understand and serve their customers. In the 2025 digital landscape, marketing ...

If your organization has customer data, collected through various sources, it can gain insights into what those customers want. Take the data analysis further, and you can improve customer engagement.

Learn to interpret customer and campaign data, optimize digital performance and support analytics-driven marketing decisions in Brandeis Online’s Marketing Analytics master’s certificate program.

In this article, I explore the often-overlooked elements of strategy development to avoid simply repeating common discussions on this topic. A well-executed B2B customer experience (CX) strategy can ...

Mediacom Communications appointed former Comcast exec Conner Clyde as group VP, strategic insights and analytics.

There is no customer strategy without human connections. Your business relationships with customers are vital to near-term success and future growth. Despite this, we often see companies (including ...